Discovery is where Avi triumphs. We work with our clients to identify the best strategies to tackle their unique challenges. For JennyBird, this meant a visual, future-forward audience full of trend setters and social influencers.
Like the Netflix Series Black Mirror – Let us show you one method we use to paint the futuristic landscape - and how they help brands today.
How will we shop in 2025? That question drove our internal discovery process. We call it our futurist method:
The futurist method creates a window into 2025. Through mood boards, simulations, and collaboration, we design a story of what the world will look like in the future. We envision how customers will engage with brands, what will drive purchases, how our clients will act and operate, and the technology we’ll rely on.
From there, we reverse engineer a solution, scaling those ideas to current technology. It’s a great way to envision the future, find connections, and identify how our clients will grow and thrive for years to come.
Once we had an idea of what tomorrow holds, the solution becomes obvious.
Jennybird needed to engage with their trendsetters; empowering customers to turn their star buys into content that would fire up an audience, drive sales, and go viral. They needed an app that connected shopping with the devices people love. And Avi knew just how to accomplish that.
We created an amazing user experience around Instagram, and we leveraged existing shoplify technologies to do that. Now, #birdgirls everywhere can upload to Insta and utilize hotspots to make their images instantly shopable.
Using culture to drive commerce
Commerce always began with the customer's cultural influences. To create a social shopping experience – one with the user at the centre – takes these core services:
- Art Direction
- Visual Design
- Creative Direction
- Brand design
- User Experience Design
- Photography Direction
- Video Production
- Live Action Production
- Post Production
- Musical Compositions
- Music + Sound Mixing
- Interactive Planning
- Experience Cordination