AviStud.io partnered with Autism Ontario to create an in-classroom exercise for public students across the province. Through a collaborative series of discovery and creative exercises, what originated as a request for a PDF pamphlet design, morphed into a learning experience like no other.
By leveraging platforms like Youtube, it allowed our team to focus most of our time on the idea - an idea that would invite the audience on an adventure to explore the stories of people living with ASD.
Ideas should always evolve. Sometimes it’s easier for resource-strapped organizations to fall back on ‘what they know’, but it’s our job to help break these habits so we can find new ways to engage. In Autism Ontario’s case, we knew the initial request (a simple PDF pamphlet) wouldn’t achieve the goal of connecting with a young audience. A new approach and perspective was needed. Our team’s, working side-by-side, developed a next-generation video concept: An interactive ‘Choose Your Own Destination’ series. We created something completely unique, going so far as to enlist the help of a music composer to create a signature melody that would unite each design element.
Human-centred design means approaching challenges with empathy – and directing each component of the experience to work as a whole.
When your design focus is delivering a powerful User Experience, implementation must be simple. The solution must work just as well for the client as it does for the audience. That’s why we design products that are made to be used, with the human being at the centre.
Avi understood exactly how Autism Ontario would use this tool, amongst others, and focused on creating a suite of beautiful, elegant solutions that were easy to use.
We’re known for design and innovation, but we rely on three tools to help us create solutions similar to this one:
Understanding the User Experience
To fully understand how the lesson should be designed we needed to explore how the lesson would be taught. This involved us researching what fully engages students (and teachers) in the 21st century. Below, a taste of our in-classroom UX research:
How to get full classroom participation?
What elements are we limited too? What resources do we have? How is the teacher apart of the experience? These were just some of the questions we ask to define how the lesson would include everyone.
How to fill in the knowledge gaps?
Teachers would be provided “white-docs” to provide complimentary information while students watch the videos.
How can we make the Quiz more fun?
Avi implemented an idea called “Quiz Roulette”. Each video would end with a randomized quiz highlighting the different forms of learning such as: visual, auditorial, spatial, etc...
We believe that designers have the ability (and responsibility) to solve human challenges – big and small.
Designing a more inclusive place for people with ASD is a good example of this. Design can accomplish solutions that don't just work for the masses, but for everyone on this planet, connecting us closer together.
Experience the Lesson for yourself - Below:
To create a great experience – one that immerses you in a world of its own – it takes these core services:
- Communication Design
- Strategic Planning
- Program + Lesson Planning
- Art Direction
- Visual Design
- Creative Direction
- Brand Design
- User Experience Design
- Video Production
- Live Action Production
- Casting + Talent
- Post Production
- Musical Componsitions
- Music + Sound Mixing
- Interactive Planning
- Experience Cordination
- Non-Linear Story Mapping
- User-Generating Content Planning